I started my career in customer service, administration, and marketing roles, where I worked closely with customers and business operations. During that time, I noticed many businesses had websites but struggled to generate consistent enquiries through Google.

That curiosity pushed me toward Search Engine Optimisation.

Instead of focusing only on theory, I started learning through practical work, analysing websites, conducting SEO audits, updating content, researching keywords, and understanding how search engines rank pages.

Over time, that learning turned into hands-on experience across multiple industries and local businesses. Today, I continue improving my skills through real-world SEO work, continuous learning, and practical implementation.