Evolution of SEO: What Is SEO and How Has It Changed Over Time?
111The evolution of SEO explains why SEO advice from five or ten years ago can sound completely different from what […]
Author name: Nishad Ismail
Nishad Ismail is an SEO expert in Kerala, based in Thrissur, focused on helping businesses improve their visibility on Google, Maps, and AI-driven search platforms. He specialises in SEO strategy, combining technical SEO, on-page optimisation, local search, keyword research, and link building, with a structured, detail-focused approach built on data, search intent, and user behaviour. With extensive experience delivering SEO audits and projects across India and internationally, he has a strong understanding of how search engines and AI platforms rank and recommend content. He also works with schema markup, entity-based SEO, and emerging practices like AEO and GEO to help brands stay visible as search continues to evolve.
